B2B Marketing Specialist (12 Month Maternity Cover)

Basic Function

The Brand Team promote the UK Marketing business and drive value creation through data-driven brand marketing solutions utilising consumer and customer segmentation, benchmarking, and internal data from retail and wholesale businesses.

The B2B Marketing Specialist is responsible for developing, implementing, and maintaining an effective B2B marketing strategy and managing our industry events and customer hospitality in service of driving sales and creating value in our Wholesale and Retail channels-of-trade.

This role will begin in January 2025. 

Primary Accountabilities/Responsibilities

• Lead and manage the brand communications plans for both the Phillips 66 (P66) and JET brand in the B2B space.
• This role will focus on strategic communication, PR management, content creation, and event coordination for both JET and P66.
• Management of external Public Relations (PR) agency, working with them to deliver B2B and B2C PR activities in line with annual communications plan.
• Management of the LinkedIn account, curating content and engaging with our audience to enhance brand visibility and foster relationships within the industry.
• Management of the Rewards and Standards program for dealers. Work with 3rd party to run the Rewards and Standards program for dealers, ensuring effective communication and implementation.
• Work with our lead creative agency to develop and maintain a suite of creative and impactful prospecting/ sales materials for Sales Managers.
• B2B content creation. Develop engaging B2B content that resonates with our target audience, supporting our sales and marketing initiatives.
• Oversee the creation of the monthly and quarterly e-newsletters to keep our audience informed about relevant marketing and brand news.
• Management of the biennial customer conference, annual industry exhibitions and corporate hospitality. This includes working with external agencies and venues to safely deliver high profile and memorable events.
• Manage sponsorships of industry events and award submissions.
• Maintain a clear understanding of competitor activity and industry news.
• Budget management.
• Be a brand ambassador for JET and Phillips 66, ensuring brand guidelines are always adhered to and living the brand values every day.

Critical Skills/Leadership Criteria

• Hold the legal right to live and work in the UK on a permanent basis without restrictions or meet the criteria for employer sponsorship.
• Education to degree level in a relevant field, e.g. Marketing degree (but not essential).
• 3+ years experience in a similar Marketing role, preferably in the B2B space.
• Strong understanding of brand strategy and creative development processes. 
• Experience in working with external parties and managing budgets. 
• Excellent organisational skills and proven event management experience.
• Strong interpersonal skills and customer focus.
• Ability to work cross functionally and engage collaboratively with stakeholders across the business and externally.
• Proactive, reliable, responsible, and accurate with excellent attention to detail. 
• Influencing, presentation & communication skills.
• Excellent team work skills.